Flyer tipping

I can't remember if I've mentioned it before on this blog, but I do a bit of flyering, or 'promotions' to earn a bit of cash through Uni. I've been doing it since September, since you ask.

I think I've generally shyed away from mentioning the actual employer, but seeing as they're complete idiots^± I'm going to go ahead and say that I'm an employee of A3D2 Ltd, who own and manage the Tiger Tiger 'brand'.

I'm leaving in a few weeks, and I've been wondering what I'm going to tell my replacements so that they too can enjoy many happy hours of flyering. I've been comparing the flyer job recently to cleaning up poo, but I think the poo is probably a better job, for a number of reasons:

1. You get a sense of job satisfaction.
2. You probably have more idea of your position within the company and appreciation from your employers.
3. You'll get more respect from the general public. 

  
So, with that in mind, here are my helpful flyer tips:

• Work out what you are going to say before you say it.  What do people want at that time, and how does what it says on your flyer relate to that? And can you say it before they've walked past you? Lines that have worked for me are "£3 lunch today [sir/madam/guys/gents/ladies]?", "discounts at Tiger Tiger tonight [as before]!" and "good evening, there's [offer] tonight [as before]"
• Look approachable.  I can't stress this enough. I can notice the difference straight away when I go out in my branded 'promo team' jacket, for example. Everyone spots you a mile off and swerves to avoid you. Dress like the people you're trying to get in the club at that time, and everyone's happy.
• Make Eye Contact.  So no sunglasses. 
• Take as many breaks as you feel you need.  People really respond to positive vibes. If it takes an extra coffee, smoothie or a pasty to perk you up, go get it and come back refreshed and ready to rule the £3 lunch.
• Enter the zone.  Glaze over and get on with it. This is for two reasons. Firstly, you won't be offended when people tell you to fuck off, grab your flyers and throw them on the floor, assault your colleagues, or just look the other way as if you are nothing. Secondly, once you're in the zone you'll find it a lot easier to say the same thing in all weathers for 4 hours in a row.
• Walking round does not mean you get to more people.  Find a place, get into its rhythm, and stick to it. The flyers will, quite literally, fly out. 
• Pick up the ones people drop on the floor.  Only if it's nice weather though. You can use them again! For me, it's the old idea of people keeping a tidy room tidy. Also, it's good CSR. Not that anyone at Tiger would care about that. 

There's a lot more I could say about flyer design, but if you work for Tiger, forget having even the slightest bit of input in that. So my bit of advice to be would just be to let that go. Tough times.

That's my flyer tips!!

Does anyone else have any?

^±I should say that the Cardiff team have been really good to me. But whoever it is at head office that sends them completely unsuitable flyers and then forces them to use them for months on end, needs to have a think about why the *ahem* numbers on the weekends are *ahem* dropping like flies. And sort the generic map on the flyers out. The club is on the other side of the road to the dot. Start there.