I'm working somewhere between IA and this thing called 'experience planning' at the moment, at a courageous digital agency. I'm really enjoying it. Major agency, major client, lovely and inspiring colleagues.
Whilst the long evenings and intense brain excercises going on in the project room can get a bit draining at times, the project itself, if we get it right, could be reasonably awesome.
Anyway. As it's not launching till mid 2012 (which suddenly doesn't feel that far away) and will hopefully be around for a while, we're being forced to really explore where we think people's lifestyles will be over the next few years - the direction of travel, and what the nature of an acceptable intervention/transaction will be.
A great set of starting points to challenge / examine is this tumblr set of videos by various corporations predicting how technology will become more deeply interweaved with our day-to-day.
This video by Ericsson is one of my favourites, and goes into the exciting world of the internet of things...
Also not to be missed are Berg's fantastic near-future imaginings on incidental screens in collaboration with Dentsu London a few months ago.