It acts as a new digital revenue stream and potential audience-grower for the institution, which is doubtless dealing with all kinds of cuts and strains like the rest of the UK public culture sector.
Apart from being fiendishly hard, it's a really fun and surprisingly engaging way to explore behind the scenes of an opera production, and the payoffs from working through the levels can be quite funny, especially if you're as bad as me.
I'll be really interested to see if this does help ROH financially - the app is reasonably pricey, but I imagine their brake-even point will still require quite a few sales - but I'm even more interested to see what its effect on audiences and young career starters is.
Many years ago in biology class I almost decided I wanted to be an ecologist when I grew up, because of a fun worksheet we had to do where we had to find the best place to re-house some newts. We had to think about water flow, tree cover, sewage, other predators, all kinds of things. As a 13 year-old that was just about the level of encouragement I needed to plan my future. I wonder if moving sets around and working lighting rigs in The Show Must Go On will inspire more young people to get involved behind and in front of the stage, even if it is only 3.5 inches wide for the time being.