There's a nice article on Mashable today featuring a little infographic about the rise of Pinterest, made by a company called Tamba.
Whilst some people are starting to question the continuing rise of the platform, my real issue with the infographic was the potential mis-interpretation of some of the stats, especially this one:
I would hazard a guess that a pin's likelyhood of being shared is nothing to do with whether it has a visible price tag or not. My experience of using Pinterest has been that pictures are shared much more because of their overall lifestyle connotations than because of the specific product they represent. For example:
| It's more about this: | Than this: |
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Which one is more likely to have a price tag, and which are you more likely to add to your own board?
My own advice would be that Pinterest could still be a highly useful way of generating new fans and traffic, but it will be way more effective if you place your brand within the context of your target audience. Like, how does what you do fit into the rest of their lives, how do you add to it?
It's a bit like when you see my dad just mooching round B&Q looking at drill bits and wood. It takes someone like my dad to dream about what the components could one day be, but most people would rather look at the picture of the shed. Maybe.
