Every now and again I stray back in to a bit of 'graphics', and one of those occasions has recently been for The Barry Horns, who I've talked about before. So it is from that point of view that I write today.
Rebrands are always controversial, and a polar shift such as the one we've just seen at Cardiff City was never going to get through without a bit of friction from the huge and passionate supporter base. Personally, whilst I'm a firm believer in being proud of one's heritage, I can see the arguments for the switch. Ultimately, the club's future is a little bit brighter for the time being.
But Jesus - couldn't they have come up with a better new logo? I appreciate this is from the people who brought us the Cardiff City Stadium, but if you're going to throw out over 100 years of heritage for the sake of £100 million you could at least spend a bit more on a replacement?
A lot of football clubs have awful logos/crests, but that is because they were made in the old days. Keeping a tatty relic of a bygone age reinforces a club's working-class, flat cap rattle-enthused heritage, which is nice to remember in the days of mega clubs and oligarchs.
But now, the Club has re-branded to broaden its appeal in The East, and all we're sending over is this garish piece of clip art that looks like it was designed with the art director (if there was one) at the other end of a 2 minute phone call from the artworker.
When I think of a City like Manchester I think of a strong, forward-thinking 21st Century City founded on a rich and diverse heritage, and this for me is visually personified in the two football clubs' different approaches. Football spreads a city's name and image worldwide. When people see CCFC's new look, what will they understand about the City?
It doesn't suprise me that things have gone this way, but it's another example of a massive wasted opportunity for the City of Cardiff. Of course 'Cardiff' had nothing to do with the decision, but that just goes to reinforce the opinion of many of the fans that the club has very little regard for its tens of thousands of passionate ticket-buyers, who also need a prosperous place to live and work in the global 21st century.
Welsh cultures are flourishing from all angles at a grassroots level, but some of the institutions tasked with promoting and harnessing these progressions seem like they're stuck in smoky 1970s working men's clubs. Nothing sums this up better for me right now than the new Cardiff City Football Club logo.