I've had such a wonderful weekend - friends, music and plenty of interesting. I'm sure to bring up some parts of it in posts this week, but I thought I'd just quickly share this little quote from a book I'm reading at the moment:
"If we are in the laundry detergent business, our competition is not the other appalling commercials our competitors deploy for laundry detergents, but the other commercials our target are engaged by, and respond to, across every category: pizza, batteries, cola, beer. A competitive advertising review must be all the competitive advertising the target sees"
Adam Morgan, Eating the Big Fish p23
Seems kind of relevant to how I'm thinking about non-profit communications at the moment, so it's nice to think I may only be 10 years late on it.